Shaping experiences with a visual instinct
I'm Ali, a Visual Designer crafting intuitive experiences where brand, product, and marketing meet. My work is guided by the belief that people think with their eyes.
Currently
available for work ●
remote / vancouver (PST)
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Selected work
A showcase of standout projects that blend creativity with strategic thinking. Each one showcases my approach to solving design challenges with purposeful solutions.
0-1 Product
VRE
Designing a 0-1 product for everyone navigating Vancouver's housing market, from first-time buyers to seasoned investors.
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Web experience + Design Documentation
kaydence
Re-envisioning the Vancouver-based design agency's visual identity and digital experience + streamlining and documenting design and development processes

Web Experience
YumeBau
Designed and developed a new web experience for a game studio and spatial lab with partnerships with Meta and Epic Games.

Web Expereince
Proxima HQ
Designed and developed a new web experience for B2B real estate marketing product

VR Game
Snow Fortress 2
Art Direction and Game UI Design for sequel to a VR snowball fight game. First shipped game currently available on Meta Store and Steam.

Archive
A glimpse into past projects. An archive of experiments, learnings, and creative explorations that have shaped my design journey so far.


lng studios




civitas studio



About Ali

As a Visual Designer, my work begins where brand, product, and marketing converge. I believe a product's visual identity should be a direct extension of its function and its promise to the user. This requires a holistic approach, ensuring that every interaction, from a marketing landing page to the finest detail in the UI, feels like part of one cohesive, intuitive system.
To achieve this, I operate as a versatile, systems-thinking designer. My process is grounded in translating strategy into tangible visual systems. With hands-on front-end knowledge, I bridge the gap between design and development, ensuring that the final product is not only pixel-perfect but also robust and performant.
My journey as a designer began long before I knew what to call it. Growing up in Dubai, I was surrounded by ambitious, world-class design and branding that captured my imagination. I was fascinated by how a visual identity could shape perception and create powerful customer experiences, sparking a passion that would eventually define my career.
That passion led me to Vancouver, where I formally turned my fascination into a profession. This path has fueled my identity as a generalist at heart, always curious, adaptable, and eager to learn new tools and methodologies. It's this blend of global perspective and hands-on craft that I bring to every project, seeking to create work that has a meaningful and lasting impact.