I’m a self-driven designer who enjoys experimenting with design tech towards creating brand and digital experiences that are both functional and a delight to engage with.

My focus is in Experience and Visual Design, which allows me to take a holistic approach to design. Efficiently identifying inconsistencies and providing purposeful solutions that meet design objectives and business goals. Bridging the gap between product, user experience and marketing.

I was born and raised in Dubai, which over the years exposed me to some of the best design, brand and customer experience practices from a young age; fuelling a passion for design.

My journey led me to Vancouver where passion turned into academic pursuit and eventually a profession.