Designer //
Creative Developer

Hi I'm Ali. I design brand and digital experiences that augment business goals. I partner with founders and in-house teams to build the scalable, intuitive systems that bring their vision to life.

Currently
available for work ●

remote / vancouver (PST)

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A few projects where I helped startups and in-house teams translate their vision into an intuitive, impactful reality.

Webapp + Brand

0-1 Product

VRE - Vancouver Real Estate

Helped narrow road to MVP, developed a prototype, created and documented a design system for scalability, and crafted the visual identity to facilitate early marketing initiatives.

0-1

Design system

prototype

Web experience + Design Documentation

Brand + Web

Kaydence

Elevated the agency's digital presence to better reflect it's evolving market positioning. Streamlined and documented design and development processes leading to a 3-fold increase in client capacity.

Web Experience

YumeBau

With partnerships with Meta and Epic Games, YumeBau had numerous world-class projects and required a marketing website the better showcase their projects and inform their audience.

Visual Design

interaction design

Web build

VR Game

Snow Fortress 2

Art Direction and Game UI Design for sequel to a VR snowball fight game. First shipped game currently available on Meta Store and Steam.

A little about me

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My perspective as a designer was first shaped in Dubai, where I was fascinated by how ambitious brands created seamless experiences that connected their story to their products. That fascination with cohesive systems led me to Vancouver to build a career around that very idea. It's why I am a generalist at heart, always seeking to understand the entire picture and bring a blend of global perspective and hands-on craft to every challenge.

I've always been fascinated by how we navigate the world visually. This led me to a core belief that guides all my work: people think with their eyes first. For a digital experience, this means that thoughtful visual and interaction design isn't just about aesthetics; it's about building an immediate sense of trust and intuition. My role as a designer is to apply this philosophy across the entire customer journey, creating cohesive experiences that are so seamless they feel like instinct.

Resume

my practices