I’m a curious, self-driven designer who enjoys experimenting with design tech to create digital experiences that are both functional and fun to use. I’d like to think of myself as a perpetual student—it’s what keeps me sharp. I strive to balance design objectives and business goals, usually without dropping too many plates along the way!

I was born and raised in Dubai, which over the years exposed me to some of the best design, brand and customer experience practices from a young age. Fuelled by a passion for design, my journey led me to Vancouver where passion turned into academic pursuit and eventually a profession.